Twenty three years of experience developing brand strategies, advertising, and packaging design for local and international brands means high-level leadership skills and a mastery of design techniques, color, and composition. I take a concept and simplify it, keeping in mind the design strategy. The results add value to my clients' brand, message, and product.
Extensive experience creating visual language and design systems across various mediums. Able to direct and lead designers, illustrators, photographers, web designers and provide direction to copywriters.
Packaging Design Strategies and Brand Strategies
Create brands and packaging strategies for some of the largest food companies in Puerto Rico (Rovira, B-Fernandez, BOHIO, Gustos Café, Grana, UAGM, among others.)
Excellent written and verbal communication skills. Confident, articulate, and professional speaking abilities (and experience.)